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The Difficulty Over the previous several years, has actually experienced explosive growth.  eXp Realty®  shows that in the very first half of 2015 the business grew 38 percent year over year. "We've seen double-digit growth for the past 18 months. More people are visiting the website and remaining longer," says Alan Lewis, the business's primary architect.

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"We ran our website platform in an on-premises data center," says Lewis. "In order to scale that platform to keep up with our growth expectations, we understood we required to get outside the constraints of the information center. For example, we didn't wish to keep purchasing hardware and power and cooling expenses.

This needed realtor. com to progress from batch processing to real-time processing. Realtor. com also felt restricted in terms of its capability to effectively support user traffic, which differed depending upon the time of day or year. "Our traffic changes regularly, with peak hours at nights and lower traffic later in the evening," Lewis says.

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It was hard to try to estimate just how much capacity we needed. If we guessed wrong, we were either not serving our customers' requirements or paying too much for unused capacity." Why Amazon Web Providers The business's desire for more scalability and versatility led it to the cloud. "We realized the cloud was the innovation we required to assist us continue our fast development," says Lewis.

"We had actually likewise obtained another business that had actually moved its whole IT environment to AWS, and we saw how AWS made it possible for that business's development." Realtor. com begun by using AWS to support the advancement of Turbo Listings, a brand-new function that clients use to acquire additional impressions for their realty listings on real estate agent.

"This item provides agents and brokers a lot more direct exposure for their listings," says Lewis. "It needs enormous scale, which is why we couldn't have actually developed it utilizing our on-premises data center." Real estate agent. com uses AWS to track the advertisement impressions that customers purchase. Each ad impression is gathered and streamed through Amazon Kinesis Data Streams.

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"We utilize Amazon Redshift to catch each impression, and then we utilize the information repository for billing and auditing if required," states Lewis. Real estate agent. com also supports the Turbo Listings function with an application that uses Amazon Elastic Compute Cloud (Amazon EC2) circumstances to run the business logic for the advertising campaign.